2022 WEBINARS
Next Up: Thinking (and Acting) like a Tech Company
There’s a shift in the way product marketing is operating in our big banks. If you didn’t know better, you’d think we were tech companies. In fact, that is exactly what is happening in many of our banks. Tech companies have long been the envy of our legacy operations. They innovate in ways that we can’t. They are agile. They focus on their customers with an obsession we can’t imagine. They use data to drive marketing! Join your CFG colleagues as we explore how banks are disrupting product marketing with data and technology -- and a tech mindset! I will be joined by Amy Cargulia, J.P. Morgan Wholesale Payments and Jennifer Sariano, Citi Treasury & Trade Solutions in a Q&A on FinTechs vs. Banks followed by a conversation with you. Check your INBOX (4/18) for your Webex invitation or access the session HERE.
Mar. 9: How to Create Performance Management Dashboards that Communicate Marketing’s Value? Here's your RECAP (includes replay and slides plus more!)
Jan 19: Marketing Perfomance Measurement...where are you on the MPM Maturity Scale? Miss this great session? Click HERE for Recap - includes slides and recording.
2021 In Review
Throughout 2021, we've featured some of our leading marketers. Learn about your peers by accessing Profiles in Leadership in our CFG Resource Library.
Michael Guralnick, Treasury & Trade Solutions, CITI
Ryan MacDonald, CMO, Wholesale Payments, J.P. Morgan
Kerry English, HSBC, Commercial Banking
Patty Jurca, KeyBank, Corporate & Commercial Banking
2021 CFG WEBINARS
CFG's Specialty Groups meet every quarter for our Leaders, Treasury Marketers, Researchers, and CRE Marketers! Great chance to meet and share with peers doing your same job! Our groups currently include: Leaders, Commercial Real Estate Marketing, Treasury/Payments Marketing, Researchers, and coming soon, Content Marketers and Events Specialists!