What's New?
ROBERT ROSE, Content Marketing Institute, shares best practices in content marketing management this month at one of our specialty group meetings. Click HERE for the recording and call if you'd like to hear the session! Check our Resource Library for Slides and a Market Brief on CMIs Research Study.
Linkedin ELEVATE was the topic of conversation when our CRE Marketers gathered in Feb with KeyBank sharing their use and experiences with this social media management tool! Click HERE for recording.
Treasury Marketers talked about their 2020 projections for business growth and marketing's role in making it happen.
Our Researchers gather next to talk about how AI is impacting market reserach and business strategy, along with more compelling forms of research that study how executives make decsions. We're getting the details together for our annual in-person in NY in May. Watch for the program which will include Dan Simon's new book, how to build a revenue generating strategic marketing operation, leadership lessons from T-Systems CMO, and your chance to sit down with your peers to share challenges and solutions! CFG meetings are the best source for meaningful discussions and identification of new marketing resources. Stay tuned for more information.
Missed any of our 2019 webinars? Visit the Resource Library to get all the scoop!
Nov. 25: Decision Science. Understanding how buyers frame decisions & make choices featuring Tim Riesterer, Corporate Visions and Nick Lee, Warwich Business School
Oct. 10: Marketing Ops transformation to strategic revenue ops! featuring The Pedowitz Group's Debbie Qaqish
Oct. 3: Inside BTs ABM program with BTs global head of ABM
Sept. 16: Learn what business leaders think about your Thought-Leadership with LONGITUDE
CFG on the road in 2019...guiding B2B financial marketers to growth, revenue and success!
Watson Wows! We met Watson on May 16 when we saw first hand how AI is helping companies solve challenging data problems with pinpoint precision. But, it's not all machines and magic. Humans play a role too and we explored how to personalize our marketing using AI. The session presentations can be found now in our Resource Library, along with the link to Marketing Insights covering this event, and our visit to SAS Institute earlier in the spring.
Check out our Events page for our webinars throughout the year.
Remember that our specialty groups meet every quarter for our Leaders, Treasury Marketers, Researchers, and CRE Marketers! Great chance to meet and share with peers doing your same job!
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